My design work sits at the intersection of strategy and aesthetics. With a background spanning real estate, interior design, and digital product work, I bring a rare blend of perspectives to every project: an eye for what makes a space (physical or digital) feel intuitive, and the process discipline to make sure it actually works for the people using it. Below are a few case studies showing how I approach problems, from early research through final design, always with the end user's needs at the center.
A mobile app that simplifies the home buying process for real estate agents and their clients. Happy Homeowner walks buyers through the home buying lifecycle step-by-step so they can make confident decisions, while giving agents a way to streamline their business and boost customer satisfaction.
Kala helps marketplaces support the growing number of shoppers who want to buy local. This project focused on designing a white label integration that lets marketplaces add buy-local functionality to their site, complete with their own branding, powered by Kala's AI-driven product mapping.
Amity Home sells sofas through their desktop experience, but needed to improve browsing and checkout to boost usability and drive conversions. This project focused on enhancing the shopping flow, including adding a guest checkout option to help convert cart additions into completed orders.
House2Home is an e-commerce startup selling home decor and accessories to recently moved, budget-friendly customers. This project focused on helping that audience bring together a cohesive style for their new space, making it easier to shop with confidence at every budget.
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